The Mercedes automobile company is very well known. In addition, its three-pointed star symbol is an extremely powerful icon viewed and recognized all over the world. After researching the symbol, I came to find out the symbol represents Emill Jellinek’s wish to build motors, which could be used on water, land and air. Later, the symbol was combined with the Benz laurel wreath, a symbol of victory and glory. The Mercedes Ad clearly speaks a message to its intended audience. The “powerful idea” that comes to my mind when looking at the symbol is expensive, fast, and extremely safe. Most people who look at this symbol think whoever drives this car must be rich and have lots of money to spend. While my mother drives a Mercedes, I still think of this message when I see others driving this vehicle.
There are many powerful ideas behind the icons posted on the page before the ad. Some of these icons include Santa, representing a holiday figure, Roses representing love, Telephone representing communication back in the old days, Eagle for patriotism, American Flag for Patriotism, Piggy Bank representing money, and a stoplight-representing Stop. It is very true that every icon has a purpose and meaning as to why it looks the way it does. One reasonable inference I made when looking over this ad is how all these icons are well known and easy to place a message for. They are all worldwide icons that most everyone would be able to identify and recognize. In similarity, the Mercedes Benz icon is worldwide and holds a powerful meaning to those who take the time to glance over it carefully.
When the writer reassures us that we can identify the images in “a split second” and “know exactly what they mean”, it clearly states that once we are exposed to an icon, we tend to not forget what it means. Whether it is as simple as a smilie face or as uncommon as a telephone, we all can admit we will be able to identify the icon in most cases. In order for a company, such as Mercedes Benz, to make an icon that stands out as unique and special, it is extremely important to have text available to further understand the deeper meaning of what it really stands for. Words such as safe, fast, and innovative, all declare the icon is powerful and in “a split second” someone should be able to remember what its primary purpose is to society.
This ad is a great example of how we should become more familiar with icons we glance over day-to-day. If we simply paid more attention as to what each image is portraying, we would be able to better understand the message and reasoning behind it all.
The picture I attached in this link below is an image I feel represents technology and society in general today. The iPhone and Mac company have changed the way communication works. This icon is a prime example of an image most would be able to identify and give a meaning to.
http://www.alleba.com/blog/wp-content/photos/apple_iphone.jpg